I’m just a few weeks away from moving The Scarlet Letterbox to Patreon.
I like that artists created Patreon for other artists (Jack Conte is, together with wife Nataly Dawn, one-half of the band Pomplamoose…music that I was somewhat obsessed with, 10 years ago).
As “beautiful monthly letters combining my art and creative writing with postal paraphernalia”, The Scarlet Letterbox is well suited to Patreon’s ‘pay per project’ plan: You can sign up for as little or as long as you want, and pay for each letter, one at a time (rather than several months up front.) It’ll be easier for me to organize each mail-out, because Patreon keeps track of the activity surrounding each letter issue.
Patreon can help create a better rapport between artists and their supporters.
At the moment, aside from the actual letters, I don’t share much with my subscribers because Etsy is a conventional online marketplace…it wasn’t designed to process recurring payment, or to nurture community. Patreon, on the other hand, is all about community.
I don’t mean there’s some ready-made crowd of pledge-happy “Patreon community”people waiting for me! Patreon is not a promoter or social media “influencer”; it’s not a team of marketing experts who will selflessly volunteer their time to spread the word about me; it’s not their job to care about what I do, whether I sink or swim. They won’t be getting my work “out there”, or attracting potential patrons to my Patreon page. Patreon is a subscription-based payment processing site. That’s it.
It’s my job to find my own supporters, to spread the word, to advertise, to care and hustle and be passionate about it, and make it grow. In order to make this work properly, I have to dedicate much more time to The Scarlet Letterbox.
As luck would have it, my employers are cutting my work down to 9 hours (about $160) a week. While the pay’s not great, it’s the waste of precious time that really disturbs me. I row, and then cycle, to work: I’ll spend nearly an hour getting there and, before I know it, it’ll be time to cycle and row home again…a two-hour commute in order to work for three. Sometimes the huge tides trap me ashore for half a day, and I have to wait till there’s enough water to float my dinghy. I can’t afford that kind of dead time, sitting on land, waiting for the sea to turn around and come back! It’s not as though I knit!
This is the push I needed to quit my day job and do my own thing, I guess. I can’t fall much lower than the proffered $160 per week, after all…there’s not that much of a distance left to fall! At least, by writing stories, illustrating, painting, embroidering, bookbinding, and creating beautiful letters, I’ll be doing something that I love, full time.
My Patreon page is set to open sometime around the first week of October (which is also my last week at the day job.)
More information on this blog, closer to the date.
I hope that if you’ve ever been interested in The Scarlet Letterbox, you’ll consider taking a second look at what I’m doing, now that
fabulous letter = the price of a coffee and croissant, per month