Whatever fabulousness you end up creating on the front of your postcards for iHanna’s DIY Postcard Swap, you’ll need to keep the back side reasonably clear for writing the address and attaching the necessary stamps. Addresses are being read by computers, these days, and they are programmed to search a certain part of the postcard for relevant sorting information, like zip codes and countries.
You can, of course, just write the address and attach the stamps in the usual places onto a blank back, or stick a clean label over the messy back so that computers don’t struggle with reading things that turn out to be doodles and embroidery stitches. Or you can print the backs of your postcards up with customised fields for the address, for a message, and even little “Place stamp here” squares, like on postcards back in the day (when people needed instructions on how to fill up a postcard!)
On her blog, Hanna has designed a reverse side specifically for the DIY postcards swap, and you can download the PDF template here.
Another option is to design your own postcard backside. A really easy way to do this is using Picmonkey. Here are a couple of postcard backsides that I designed using that most lovable of online photo-editing programs (incidentally, I designed these without checking the postal regulations, and so my designs violate the rules for computerised sorting…please see the template at the bottom of this post for which areas you may and may not put your stuff…words, designs, doodles, phone numbers, etcetera…when creating a postcard) :
These were easier to make than you think. You don’t have to be a Premium Picmonkey user to make something super-special. Just pick a size for your postcard backside under “Design”(a 5 x 7 postcard printed at 150 dpi, means you set a customised canvas to 1500 x 1050 pixels, for example)
Then just have a play with all of Picmonkey’s amazing textures, effects, fonts, patterns, whatever you like. Don’t forget to pay a visit to the Overlays section of the editor (the butterfly symbol) and use the lovely vintage graphics under the heading ‘Postal’ to add lovely little postcard-ey details to the design.
(N.B. Do NOT use the franking stamp design, the cancellation wavy-lines design, or anything else that may confuse computer—and even human—readers into thinking your postcard has already been posted and/or cancelled. You have some creative freedom, here, but there are still rules to abide by if you want the system to work!)
If you have any questions regarding which parts of a postcard’s backside are to be reserved for official use and relevant information like names and addresses, here’s a template where the greyed-out areas indicate which parts to leave clear, and which parts you can go wild in…